CGI, Design and Postproduction: Luminous Creative Imaging

Photography: Cade Martin @ Heather Elder

Agency: Arnold Worldwide

Client: Progressive

 

In collaboration with photographer Cade Martin and the wonderful people at Arnold Worldwide (special thanks to Amy, Jamie and Nathan!), we created five high-end and fantastical visuals for the Progressive "Living The Dream" campaign. Working on these over a 4-5 month timespan, we built everything up from scratch and the final result is great!

The five visuals were sketched and designed from the ground up and nearly everything was created in CG with some matte painting support for the backplates, while the talent was photographed in studio by Cade Martin.