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CGI and Postproduction: Luminous Creative Imaging
Photography: Edo Kars
Agency: Havas Worldwide Düsseldorf

This project was created for Lloyds Pharmacy in collaboration with photographer Edo Kars.

We were asked to create three visuals where certain vegetables looked like pieces of fruit and the texts could be created from that vegetable as well. The texts were handwritten while the vegetable/fluid texts and the peeler were all created in CG.

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