FEMA READY CAMPAIGN
Postproduction and CGI: Luminous Creative Imaging
Agency: Deutsch New York
This project was created for FEMA (Federal Emergency Management Agency) as a promotional awareness campaign for when disasters happen.
We were asked to naturally integrate different words into an area where a disaster just happened. To achieve this we combined photography, 3D and some major retouching to create the disaster areas, The important thing was that the word would be readable but not too clear, so people wouldn't recognize them at first glance.