FORSTEO CAMPAIGN

CGI and Postproduction: Luminous Creative Imaging 
Photography: Jaap Vliegenthart 
Agency: Grey Amsterdam 
Client: Forsteo 

A really nice project we worked on in collaboration with photographer Jaap Vliegenthart and Grey Amsterdam for Forsteo. The campaign was to promote an anti-osteoporosis medicine, as Osteoporosis decreases the strength and volume of the bone structure. The fragility of the bones, which are usually very strong, was emphasized in these visuals, showing how something can be weak, despite it looking strong and reliable.